Why not? We are always encouraged to think outside the box, but who says there isn't a window you've been looking through for some time and wish you were outside? In that area where the grass is always greener. Where if you had just _____, and you can fill in the blank here, your business, your staff, your association, your Board, your family, etc. would truly be better, happier, wealthier, more in tune, in touch, productive, happy, all of that. This is it! Open the window. The box you are in has a window! Who knew? All this time you really thought you couldn't get out without a great deal of thinking. You have a free ticket. This is the point in time you make the decision to change it all up. To be in the moment, be creative, look for alternative ways, set your staff free to think with you, brainstorm with your partner, talk with your family, and meet with a focus group of your association to really make a difference. Today is so much further removed from 6 months ago, and, definitely, a year ago, you don't have the luxury of not making the change, opening the window and taking your business, your life, your challenges and setting the plan in motion. What does it really take? There is profit by process. Next time, more.
the only way to change is to stop doing the same thing expecting a different outcome. That has been said so many times before it is worn out. But people keep going back to that. Insurance companies keep insisting new fledgling agents call 300 people they don't know and hope the law of numbers still applies. Marketing isn't the same. This is today. The rank and file must stand up and start thinking and management needs to listen. They are frontline.
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