Why not? We are always encouraged to think outside the box, but who says there isn't a window you've been looking through for some time and wish you were outside? In that area where the grass is always greener. Where if you had just _____, and you can fill in the blank here, your business, your staff, your association, your Board, your family, etc. would truly be better, happier, wealthier, more in tune, in touch, productive, happy, all of that. This is it! Open the window. The box you are in has a window! Who knew? All this time you really thought you couldn't get out without a great deal of thinking. You have a free ticket. This is the point in time you make the decision to change it all up. To be in the moment, be creative, look for alternative ways, set your staff free to think with you, brainstorm with your partner, talk with your family, and meet with a focus group of your association to really make a difference. Today is so much further removed from 6 months ago, and, definitely, a year ago, you don't have the luxury of not making the change, opening the window and taking your business, your life, your challenges and setting the plan in motion. What does it really take? There is profit by process. Next time, more.
Its usable in sports, acceptable as one of the rules, and also in tag when you were a kid. Time out. Don't you wish you could get some time out to think, be creative, chill for awhile, have everything in the world stop and give you some moments to gather your thoughts and energy? Really? Why wouldn't we? In the middle of thinking through a huge decision that means using your resources to market, to spend time on Social Media, to use a chunk of change to upgrade the technology for your company ~ you name it ~ wouldn't you really like a time out? Not today. Not tomorrow. Decisions at the speed of sight. Snooze you lose. All those euphemisms. My advice? Stay on it. Use your time wisely. Work smarter, not harder. Work to keep marketing and part of all that you do, but also teach everyone in your company they are part of the sales staff, the marketing department and the customer service. Today you are being branded every nano second by your customers and your st...
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